Our mission: to engineer rowing systems that push the performance envelope of human propulsion. We design our cycles so that all riders can enjoy the benefits and freedom of rowcycle exercise, but speed is where it’s at and performance is what we strive for in every design decision we make.
At Tarasov, we have long been fans of rowing as a sport; both for exercise and competition and we realize the performance and exercise benefits possible by combining cycling and rowing. Our goal is to promote the development and marketing of rowcycle and row system propulsion products based on the Tarasov patented row-drive™ technology. To balance our need for speed with our goal of promoting rowcycle exercise, our products are designed to appeal to both hard core rowing addicts and casual rowing enthusiasts. We believe Tarasov row-drive™ technology will define a new category of cycles in the years to come.
Rowcycles based on row-drive™ technology are fast. They are capable of higher potential speeds than conventional bikes because they combine total body involvement in a balanced rowing motion. This merges the power of arms, legs and back and allows the rider to develop maximum total body energy for propulsion. Using Tarasov row-drive™ technology, the maximum amount of energy is transferred from rider to the power train of the cycle. At Tarasov, we believe we have the technologies that will push the speed and performance envelope of human propulsion. We have ambitious goals at Tarasov -- to compete in human propulsion speed trials and set human propulsion records within three years of our first production run.
Our marketing approach keeps our company’s mission in the forefront. We will meet engineering, marketing and sales challenges ahead by staying true to our design and development priorities. Our goal is to make the fastest cycles possible. We believe company and brand success depends on performance.
One of the keys to the success of our marketing strategy will be the formation and support of a community of rowcycle enthusiasts. We believe that for rowcycling to gain popularity and one day be accepted as a mainstream sport, our marketing efforts must include on long term nurturing of the community. Our website will increase the areas for end-users to compare training results, exchange experiences and compete. Our after market equipment sales will also include training computers, etc. that promote community competition and involvement. We have plans for monthly digital publications that encourage community participation and bonding. Distributors and dealers will be involved in these programs and incentivized to create competitions, etc. to promote community involvement.
